With customer experience taking center stage, businesses can no longer rescript the channels which can or can’t be used to contact them. Today, customers demand the flexibility to communicate with businesses in more than one way. In order to deliver an omni-channel experience, businesses might end up buying separate solutions for each channel, only to later discover that it wasn’t the safest bet. Disparate systems within an organization may result in worsened experience for the customer with no continuity between two or more solutions. This is where communication platform as a service (CPaaS) comes in.
Read More At: entrepreneur.com/article/348754
About The Author
Team EnableX
EnableX is a Singapore based, global, full-stack communications platform and solutions provider that enables developers and businesses deliver a holistic omnichannel experience to their consumers.
Backed by a team of over 50 passionate technologists, it empowers Fortune 500 companies as well as start-ups across the globe through its interactive and highly engaging customer experience platform.
Founded in 2017, the company has established a strong presence across APAC, US, and Europe, serving customers from a diverse industries including Healthcare, Telecom, BFSI, Education, Retail, and E-commerce. Based on its future forward innovations, EnableX.io has forged strong and strategic partnerships with large SI’s and GSI’s across the world.